# LIBRA for Rights — Brand Identity Guide

## Overview

**Organization Name:** LIBRA for Rights  
**Tagline:** Committed to Justice · Grounded in Dignity · Driven to Advocate

**Mission:** A rights-focused organization dedicated to justice, human dignity, and advocacy.

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## Logo

### Description
The logo features a stylized botanical illustration within a square frame. Central to the design is a **growing plant with symmetrical leaves**, flanked by **wheat stalks** and **water droplets**. The entire composition evokes themes of growth, nourishment, balance, and life — symbolic of the organization's commitment to nurturing human rights.

### Visual Elements
- **Central Plant:** Represents growth, hope, and the flourishing of human potential
- **Wheat Stalks:** Symbolize sustenance, community, and shared prosperity
- **Water Droplets:** Represent life, purity, and essential resources
- **Decorative Border:** Traditional patterns suggesting heritage, structure, and stability

### Logo Style
- Woodcut/linocut aesthetic
- Hand-crafted, artisanal appearance
- High contrast black on neutral background

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## Color Palette

### Primary Colors

| Color | Hex Code | Usage |
|-------|----------|-------|
| Dark Forest Green | `#2D3624` | Header/Footer backgrounds |
| Warm Gold | `#A68966` | CTA buttons, links, accents |
| Warm Cream | `#F4F1EA` | Main page background |
| Forest Green | `#2D322A` | Headings, body text |
| Pure White | `#FFFFFF` | Card backgrounds |
| Olive Green | `#4A5D23` | Active states |

### Color Variants

| Color | Hex Code | Usage |
|-------|----------|-------|
| Primary Light | `#3D4634` | Primary hover states |
| Gold Hover | `#8A7555` | Button hover states |
| Gold Light | `#C4A882` | Light accents |
| Olive Hover | `#5A7030` | Olive hover states |
| Deep Black | `#1A1A1A` | Logo artwork, headlines |

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## Typography

### Primary Typeface
**Serif font** for headlines and the organization name — conveys authority, tradition, and trustworthiness.

*Suggested fonts:* Playfair Display, Libre Baskerville, or similar elegant serifs

### Secondary Typeface
**Italic serif** for taglines and supporting statements — adds elegance and emphasis.

### Body Text
Clean sans-serif for readability in documents and digital content.

*Suggested fonts:* Source Sans Pro, Open Sans, or Inter

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## Voice & Tone

### Brand Personality
- **Authoritative** yet accessible
- **Compassionate** and human-centered
- **Grounded** in facts and dignity
- **Hopeful** without being naive

### Key Messaging Pillars
1. **Justice** — Fairness, accountability, and the rule of law
2. **Dignity** — Inherent worth of every person
3. **Advocacy** — Active engagement and speaking truth to power

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## Usage Guidelines

### Logo Clear Space
Maintain clear space around the logo equal to the height of one water droplet element.

### Minimum Size
Logo should not appear smaller than 40px in height for digital or 15mm for print.

### Backgrounds
- Use on light neutral backgrounds (Warm Cream #F4F1EA, Pure White #FFFFFF)
- May be reversed to light color on Dark Forest Green (#2D3624) backgrounds
- Avoid busy or patterned backgrounds

### Badge Style (for colored backgrounds)
When the logo appears on Dark Forest Green (#2D3624) or other colored backgrounds (e.g., navigation, footer), apply badge styling to make the logo's cream background look intentional:
- Border: 2px solid Deep Black (#1A1A1A)
- Shadow: 4px 4px 6px rgba(26, 26, 26, 0.5)
- This creates a "seal/stamp" effect that frames the logo professionally

### Do Not
- Stretch or distort the logo
- Change the logo colors outside the defined palette
- Add effects (shadows, gradients, outlines)
- Crop or modify individual elements

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## Applications

### Stationery
Letterhead, business cards, envelopes — logo positioned top-left with organization name

### Digital
Website header, social media profile images, email signatures

### Publications
Reports, advocacy materials, policy briefs — consistent header treatment

### Merchandise
Tote bags, pins, stickers — single-color applications work well given the woodcut aesthetic

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*LIBRA for Rights — Committed to Justice, Grounded in Dignity, Driven to Advocate*